SOCHI, RUSSIA—Once again attracting widespread attention in the media for her looks, U.S. Olympic bobsled team member and track star Lolo Jones has become the first American to be objectified in both the Winter and Summer Olympics. “To be selected as the target of either praise or condemnation for reasons based solely on my physical appearance in two different games is truly an honor,” said Jones, adding that the achievement would not have been possible without the national media’s longstanding practice of placing a disproportionate emphasis on the beauty of female athletes as well as the forces of marketing and advertising that encourage that mentality. “At first it was hard learning how to submit myself to stereotypical representations of women in two completely different sports, until I started seeing the similarities between the two. At the end of the day I’m still being asked to pose in skintight suits for photoshoots and visit talk shows under the false pretense of discussing my athletic accomplishments.” Though the 31-year-old athlete confirmed she is still experiencing pre-race jitters, Jones believes that she has what it takes to compete for another endorsement exploiting her sex appeal.
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